The difference between service marketing service marketing and the traditional marketing is a concept corresponding with traditional marketing. In order to tangible products as marketing campaign called the traditional marketing, with intangible service based marketing campaign called the service marketing. The relative service marketing, traditional marketing habits to improve market share the biggest goal. From twentieth Century since the 80's, along with the progress of science and technology and the change of consumer culture and psychology, the market environment has changed dramatically, the market competition is becoming more and more complicated in the connotation. In the traditional marketing concept under the support of enterprises, often focus on market share, will be the strategic focus of publicity in the sales and image, thus ignoring the establishment of customer service and long-term relationship, the result is the enterprise at the same time as the market share, but the profit decline. In view of this, people gradually realize that the satisfaction and loyalty of customers has become the main factor to decide the profits, has a high customer loyalty to enterprises often can get more profit.